Description

We are partnering with a prominent, globally-recognised asset management firm to source a strategic and dynamic Head of Product & Content Marketing for their Asia operations.
This pivotal leadership role is designed for a commercially-minded marketing expert who can bridge the gap between investment capabilities, distribution objectives, and client engagement across the APAC region.
If you possess a deep understanding of Asia's distribution landscape and excel at translating complex financial strategies into compelling, outcome-oriented client propositions, this is an exceptional opportunity to drive measurable business impact.

The Opportunity
Reporting to the Chief Marketing Officer, APAC, you will define and execute the product marketing and sales enablement strategy across Asia. This role is central to developing compelling narratives, tools, and content that support the entire sales and marketing funnel-from initial consideration and conversion to long-term loyalty and retention.
You will lead a high-performing regional team, fostering close collaboration with Distribution and Investment teams to ensure alignment, maximise efficiency, and reinforce brand positioning across diverse regulatory environments.

Key Responsibilities:

• Strategic Leadership: Define and drive the regional product marketing strategy, translating investment capabilities into compelling client propositions for professional investor and retail channels.
• Product & Content Development: Oversee the creation of impactful sales and marketing materials, including thought leadership, pitchbooks, sales playbooks, and client-friendly product insights that simplify complex strategies into clear, differentiated messaging.
• Sales Enablement: Equip sales teams with tailored tools, messaging, and campaigns that support consideration, conversion, and cross-selling opportunities across the region.
• Team Leadership: Lead and mentor a regional team, fostering a culture of data-driven optimization and demonstrable ROI tracking.

About You
The ideal candidate combines strong strategic marketing skills with hands-on execution experience and the ability to navigate complex matrix environments.

• Experience: 12+ years in asset management or financial services with significant expertise in product marketing, sales enablement, or distribution strategy.
• Track Record: Proven success in building client-centric product narratives and marketing campaigns that drive measurable commercial outcomes.
• Regional Expertise: Deep understanding of the Asian distribution landscape, client segments, and local regulatory environments.
• Skills: Exceptional ability to translate complex investment strategies into clear, market-relevant stories. Strong project management and stakeholder management skills.
• Attributes: Collaborative, proactive, and strategic mindset with the ability to influence senior stakeholders across multiple functions and countries.
• Language: Exceptional English communication skills (written and verbal); Chinese language proficiency is a plus.

Apply Now
If you are ready to take on a strategic leadership role within a world-class financial institution and drive significant commercial outcomes across Asia, we encourage you to apply today.
Please apply with a recent copy of your CV and include writing samples, ideally focused on investment products or strategies. We will be in touch once we have reviewed your profile for suitability.

Singapore Employment Agency Personnel No.: R1102370
Singapore Employment Agency License No.: 16S8069

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